Top 5 Beauty Retail Apps on Android in Mexico: Q1 2025

In the first quarter of 2025, the top beauty retail apps on the Android platform in Mexico showed varied performance in terms of downloads and active users. This analysis, based on data from Sensor Tower, provides insights into the trends observed for each app.

Sephora - Maquillaje SkinCare had a dynamic quarter, with weekly downloads peaking at around 12K in early January and fluctuating throughout the period. The app saw its active users decline from approximately 84.4K at the start of the quarter to 47.7K by the end of March.

Natura Latam maintained a steady presence with downloads ranging from 2.6K to 4.7K weekly, peaking in early February. Active users showed a slight upward trend, reaching a high of 36.8K in early March.

Terramar Brands experienced relatively stable download numbers, with a noticeable peak of 2.3K in early February.

Avon started the quarter with downloads at 1.2K, experiencing fluctuations that peaked at 1.8K in early February. Active users increased from 24.2K to a peak of 28.9K in early February before stabilizing around 25K.

Lastly, YoungMi saw a decrease in downloads from 1.2K initially to around 847 by the end of March.

These insights provide a snapshot of the beauty retail app market in Mexico, with more detailed data available through Sensor Tower for those interested in further exploration.